Monthly Archives: March 2014

on process and the distance of blue

There is so much to say about process. I have been thinking a lot lately. How things end up the way they do. And why. I think I have learned to control most parts of it, which is a necessity when working commercially. I guess a lot of it is about narrowing down, Start big, reduce.

A while ago I read a book about creativity. I generally tend to dislike books that oversimplify things. Take any self-help book you want as an example. However, it had a nice trail of thought:
When you have something you really should, or have to do. What do you do instead? If you allow yourself to let go for a minute. What happens.
Looking back a couple of years I sort of realized that a lot of projects that have grown or taken me places come from just that. Like a quick collage. Or doing a layout that just felt absurd at first. Im thinking about doing an exhibition or something with those things. A lot of it has already circled back of course. As a sketch for a new campaign or editorial or so.

Anyway. Here is one from today:


It actually started here, when revisiting an old shoot to get some material to sketch with:

Pretty raw footage from an old shoot for Rodeo Magazine.