Tag Archives: flowers

On dancing with Vilhelm Parfumerie

I have been working a lot in the last couple of years with the perfume brand Vilhelm Parfumerie. It was founded a couple of years ago by Jan Ahlgren in New York. It’s always so much fun to help with a brand from the start. Especially when it comes with a lot of freedom of creation. And the thing with perfume in particular is that it’s been done in such a similar way for so long, at least it feels that way. More of that later.

For these images we worked with the very talented Stockholm based ballerina Frida Hambraeus. And in keeping with brand spirit I collaged some as well. Hair and make up by Philip Fohlin at LinkDetails.

on the year of the flood

I tend to read a lot. It comes with traveling I guess. Lately I have been reading a lot of Margaret Atwood. It started with Surfacing, which is brilliant, and has led to her trilogy Oryx & Crake, The year of the flood, and Maddadam, which I am reading right now. All her works that I have read so far asks a lot of questions about nature. And our relationship to nature.

I was thinking about that when I shot these last week. And on what nature could be without us.

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