I have been working a lot in the last couple of years with the perfume brand Vilhelm Parfumerie. It was founded a couple of years ago by Jan Ahlgren in New York. It’s always so much fun to help with a brand from the start. Especially when it comes with a lot of freedom of creation. And the thing with perfume in particular is that it’s been done in such a similar way for so long, at least it feels that way. More of that later.
For these images we worked with the very talented Stockholm based ballerina Frida Hambraeus. And in keeping with brand spirit I collaged some as well. Hair and make up by Philip Fohlin at LinkDetails.
There is so much to say about process. I have been thinking a lot lately. How things end up the way they do. And why. I think I have learned to control most parts of it, which is a necessity when working commercially. I guess a lot of it is about narrowing down, Start big, reduce.
A while ago I read a book about creativity. I generally tend to dislike books that oversimplify things. Take any self-help book you want as an example. However, it had a nice trail of thought:
When you have something you really should, or have to do. What do you do instead? If you allow yourself to let go for a minute. What happens.
Looking back a couple of years I sort of realized that a lot of projects that have grown or taken me places come from just that. Like a quick collage. Or doing a layout that just felt absurd at first. Im thinking about doing an exhibition or something with those things. A lot of it has already circled back of course. As a sketch for a new campaign or editorial or so.
Anyway. Here is one from today:
It actually started here, when revisiting an old shoot to get some material to sketch with:
Pretty raw footage from an old shoot for Rodeo Magazine.
Did a shoot for the new beauty magazine Narcisse with darling make up artist Ludovic Engrange in Paris last year. It was one of those shoots where everything just came together really naturally. Ended up doing a ton of pictures. Here is a couple of them.
Photographer Martin Vallin c/o Mily Kadz.
Make-up Artist Ludovic Engrand c/o Shu Uemura Paris.
Model Jenna Earle c/o Next Models Paris.
Creative Direction Azadeh Zoraghi
Fashion Direction René Gloor
Hair Stylist Takayuki Nukui.
Calligraphist Sachiko Kano.
Make-up Assistant Margaux Jalouzot.
Production Assistant Adélaïde Goetz.
All make-up by SHU UEMURA
Its been quite a lot lately, shooting in Stockholm and New York. Finally have a few days to gather up material and think for a bit. I think Im about ready to reveal one of the projects I have been working on when I cant sleep for the last couple of months. But first, here is some recent beauty.
What I miss most these days is time to experiment with visual expressions outside of commissioned work. Im really gonna try to find an hour every day Im not shooting to do just that. Who needs sleep anyway.