I have been working a lot in the last couple of years with the perfume brand Vilhelm Parfumerie. It was founded a couple of years ago by Jan Ahlgren in New York. It’s always so much fun to help with a brand from the start. Especially when it comes with a lot of freedom of creation. And the thing with perfume in particular is that it’s been done in such a similar way for so long, at least it feels that way. More of that later.
For these images we worked with the very talented Stockholm based ballerina Frida Hambraeus. And in keeping with brand spirit I collaged some as well. Hair and make up by Philip Fohlin at LinkDetails.